原文網址：Seth's Blog: Useful and believable promises
That's another way to think about marketing.
We only sign up/pay attention to/pay for offers from marketers when:
What's promised is something we think is worth more than it costs
and
We believe you're the best person to keep that promise.
This applies to resumes, meetings and even the kid raking your lawn.
If your marketing isn't working, it's either because your promises aren't useful (and big) enough or we don't believe you're the one to keep them.
小希的不負責任翻譯：
從不同的角度來思考行銷，
我們只會簽立/注意/付款給行銷者當這兩種情況成立的時候
1.我們認為這個承諾值得（或價值高於）我們花這筆錢。
2.我們相信你是可以達成這個承諾的人
所以，當你的行銷不可行的時候，可能是因為你給的承諾不夠有用（不夠大）或是我們不相信你是那個可以達成承諾的人！
That's another way to think about marketing.
We only sign up/pay attention to/pay for offers from marketers when:
What's promised is something we think is worth more than it costs
and
We believe you're the best person to keep that promise.
This applies to resumes, meetings and even the kid raking your lawn.
If your marketing isn't working, it's either because your promises aren't useful (and big) enough or we don't believe you're the one to keep them.
小希的不負責任翻譯：
從不同的角度來思考行銷，
我們只會簽立/注意/付款給行銷者當這兩種情況成立的時候
1.我們認為這個承諾值得（或價值高於）我們花這筆錢。
2.我們相信你是可以達成這個承諾的人
所以，當你的行銷不可行的時候，可能是因為你給的承諾不夠有用（不夠大）或是我們不相信你是那個可以達成承諾的人！
