2012年12月3日 星期一

【文章轉貼】四個值得回答的問題

對於行銷,我很推薦Seth的部落格,
雖然是英文,但其實文章都很短,很容易閱讀。(對我們這種英文恐懼症的人來說,真的非常的友善。)
因為以後要跟高中同學們一起創業開店,所以把這些行銷的知識也拿來看一看,增廣見聞一下。

原文出處:Seth's Blog: Four questions worth answering:

"Four questions worth answering

Who is your next customer?
(Conceptually, not specifically. Describe his outlook, his tribe, his hopes and dreams and needs and wants...)

蔡小希不負責任翻譯:誰是你的下一個客戶?

What is the story he told himself
 (about the world, about his situation, about his perceptions) before he met you?

蔡小希不負責任翻譯:他遇見你之前,他是如何看待自己的?

How do you encounter him in a way that he trusts the story you tell him about what you have to offer?
蔡小希不負責任翻譯:你是如何用他信任的方式讓他相信你說的故事?

What change are you trying to make in him, his life, or his story?
蔡小希不負責任翻譯:在他的生活、故事中你嘗試做什麼樣的改變?

Start with this before you spend time on tactics, technology or scalability."